4 Reasons to Integrate Paid Ads Into Your Marketing Plan

Steven Wang - July 11, 2019 - 0 comments

Consider this:

According to Invesp, 84% of online shoppers look to social media for recommendations before shopping, and 63% of people in the United States shop online at least once a month.

Chances are, if a customer wants to buy a product, they’ll check online before anywhere else.
It would be pretty convenient if they saw an ad for your product when they’re in that buying mood, right?

This is where your ad comes in.

What are Paid Ads?

Paid advertising is when you pay for the right to use an online space. These spaces are available on many major platforms like Google, Facebook, Twitter, Instagram, and LinkedIn. The most common type of ad is pay-per-click (ppc) where the advertiser pays a small fee whenever someone clicks on their ad that is displayed.

Why use Paid Ads?

1. Huge Potential Reach

Paid ads are available on major platforms like Google, Facebook, Twitter, Instagram, and LinkedIn. As of April 2019, there are nearly 3.5 billion active social media users around the world and the average person worldwide spends 6 hours and 42 minutes per day online according to Hootsuite. When you consider this, it’s safe to say that there’s a good chance they’ll see a lot of ads throughout their day.

2. Instant boost to traffic and engagement

You may have noticed that traffic on your Facebook business page has gone down in recent times; this is because according to Hubspot (2017) there is simply more content being pushed out compared to before, so now more companies are competing for the same news feed space. A paid ad is a good way to ensure that your company secures their place in front of your target market.

When you run a paid ad, it allows you to create traffic on your site without a long search engine optimization process. Not to say that you shouldn’t use SEO, but ads are a guaranteed way of generating traffic with a fraction of the time consuming processes that SEO requires.

3. Easily customizable

These platforms allow you to set the amount of money you want to spend, whether it’s on a monthly or per ad basis, so you never spend over your budget.
You can also specify target market and refine who you want to see the ad in order to filter out irrelevant clicks and ensure that your ads are shown to the people you need.

Pictured: Google Ads

Some platforms even allow you to prioritize a certain type of campaign. For example, Facebook allows you to choose between showing your ads to the most amount of people, showing the ad to people who will be most likely to visit your website (traffic) or install your app, among others.

4. Tangible Results

By using paid advertisements, you can pinpoint who is interacting with your website/posts, as well as how they are interacting with it. How many people are clicking on your ad? How many of these clicks have you been able to convert into customers? What does your marketing funnel look like? All of this is information you can leverage to better optimize your marketing campaigns.

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