Marketing and More
Understanding Unique Visitors, Making It More Reliable and How to Get More
What are unique visitors? A unique visitor is a person who visits a website…
One-to-One Marketing: You Need to Personalize to Survive and Thrive
You might know it as one-to-one marketing. You might know it by one of…
5 Proven Ways to Increase Your Website's Lead Conversion
1) Build Trust, part 1—Site Seals You could have the best product or service…
5 tips to ensure your audience targeting is the best it can be
Why do you need to ensure your audience targeting is on point? Can you…
Why You Need to Personalize Your CTAs or Risk Losing Out
(Note: For even more useful content on calls to action (CTAs), check out our…
7 Website Calls to Action (CTAs) that are bound to draw your attention
Whether you’re optimizing your website, heading into a redesign project or want to increase…
What is Values-Based Marketing?
In today’s competitive landscape, it is increasingly difficult to attract the attention of consumers….
Labs #2 - Fill in the blank
Welcome to happylane Labs! This is a weekly series in which we’ll be running…
5 Handy A/B Testing Tips for Savvy Marketers
In today’s increasingly complex and competitive digital landscape, A/B testing has become more crucial…
Walkthrough: Getting Started
In this video we’ll go through the simple 30 second installation process. We’ll also…
4 Reasons to Integrate Paid Ads Into Your Marketing Plan
Consider this: According to Invesp, 84% of online shoppers look to social media for…
Drip Marketing - the Do's and Don'ts
Drip marketing is when emails are automatically sent to leads with relevant information. They…
User Onboarding: Underrated and Underutilized
Onboarding is the process of getting new users acquainted with your product. It’s their…