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Understanding Unique Visitors, Making It More Reliable and How to Get More

Understanding Unique Visitors, Making It More Reliable and How to Get More

What are unique visitors? A unique visitor is a person who visits a website…

Kevin Duong September 23, 2019
One-to-One Marketing: You Need to Personalize to Survive and Thrive

One-to-One Marketing: You Need to Personalize to Survive and Thrive

You might know it as one-to-one marketing. You might know it by one of…

Kevin Duong September 16, 2019
5 Proven Ways to Increase Your Website's Lead Conversion

5 Proven Ways to Increase Your Website's Lead Conversion

1) Build Trust, part 1—Site Seals You could have the best product or service…

Kevin Duong September 9, 2019
5 tips to ensure your audience targeting is the best it can be

5 tips to ensure your audience targeting is the best it can be

Why do you need to ensure your audience targeting is on point? Can you…

Michelle Li September 4, 2019
Why You Need to Personalize Your CTAs or Risk Losing Out

Why You Need to Personalize Your CTAs or Risk Losing Out

(Note: For even more useful content on calls to action (CTAs), check out our…

Kevin Duong August 28, 2019
7 Website Calls to Action (CTAs) that are bound to draw your attention

7 Website Calls to Action (CTAs) that are bound to draw your attention

Whether you’re optimizing your website, heading into a redesign project or want to increase…

Steven Wang August 13, 2019
What is Values-Based Marketing?

What is Values-Based Marketing?

In today’s competitive landscape, it is increasingly difficult to attract the attention of consumers….

Kevin Duong July 29, 2019
Labs #2 - Fill in the blank

Labs #2 - Fill in the blank

Welcome to happylane Labs! This is a weekly series in which we’ll be running…

Steven Wang July 25, 2019
5 Handy A/B Testing Tips for Savvy Marketers

5 Handy A/B Testing Tips for Savvy Marketers

In today’s increasingly complex and competitive digital landscape, A/B testing has become more crucial…

Steven Wang July 19, 2019
Labs #1 - Upside Down

Labs #1 - Upside Down

Welcome to happylane Labs! This is a weekly series in which we’ll be running…

Steven Wang July 18, 2019
Walkthrough: Getting Started

Walkthrough: Getting Started

In this video we’ll go through the simple 30 second installation process. We’ll also…

Jason V July 15, 2019
4 Reasons to Integrate Paid Ads Into Your Marketing Plan

4 Reasons to Integrate Paid Ads Into Your Marketing Plan

Consider this: According to Invesp, 84% of online shoppers look to social media for…

Steven Wang July 11, 2019
Drip Marketing - the Do's and Don'ts

Drip Marketing - the Do's and Don'ts

Drip marketing is when emails are automatically sent to leads with relevant information. They…

Steven Wang July 2, 2019
User Onboarding: Underrated and Underutilized

User Onboarding: Underrated and Underutilized

Onboarding is the process of getting new users acquainted with your product. It’s their…

Steven Wang June 9, 2019